Marketing

“FOLDER Marketing” is an agency specialized in offering wide variety marketing services from conducting business research to constructing full marketing plans alongside advertisement. Still guerilla is our passion.

Our goals is offering our customer the cost effective marketing tools, in competent locations, with the most effectual construction, all this would not be possible without using scientific and analytical methods in the aim of maximizing (ROI) return on investment.

We work hard setting up the most suitable environment for our partners (employees) to create the suitable environment to get out the most innovative ideas possible to satisfy and exceed the expectations of our customers.

To our employees, our most important resource, we offer:

A healthy, enjoyable, exciting, and motivational work atmosphere in which individuals are empowered to take on responsibility, develop and present ideas, educate themselves and others, and use their talents and abilities to their fullest capacity.

We will continually promote teamwork, quality improvement, and excellence in all phases of business.

What we do:

  • Guerilla marketing
  • Feasibility analysis
  • Market research
  • Advertising campaigns
  • Printing services
  • Web development, e-marketing & digital advertising
  • Corporate identity (logos, slogans, business cards, CDs , letterheads, envelopes, corporate movies)
  • Branding and corporate Image building
  • Events management

Mission:

Our roadmap starts with our mission which is directing all our efforts to provide creative, results-oriented marketing-advertising, and total marketing communication solutions based on a thorough market research to help the small and medium size businesses exceed their corporate goals.

Our purpose is to build long-term, mutually beneficial relationships with our clients by using our knowledge, experience and creativity.

Vision:

To become a market leader in Egypt, by providing the most innovative and effective integrated marketing solutions to small and medium size business

Core values:

 

  • Creativity: We believe that creativity comes from every corner in the company
  • Punctuality: we are always on time
  • Teamwork: We recognize that our strength and our competitive advantage is… and always will be…people. We will continually learn, and share ideas and knowledge.
  • Value for money: We offer innovative and high quality service with a the most reasonable prices
  • Innovation: we strive to continually deliver creative ideas and solutions using the latest technology.

Competitive advantage:

Our main competitive advantage at Folder Marketing is that all our work is based on a thorough market research and analysis. We go through a detailed analysis for everything that might affect our customers and provide the expected ROI after implementing our plan.

Our clients:

  • Developing a detailed market research and analysis for the cosmetics industry in Egypt for a makeup online provider. (Online store to be launched soon)
  • Managing the marketing campaign for the ECPP (Egyptian Congress of Pediatric Pulmonology) that was held in Hilton Green Plaza at 28-30 May 2014.
  • Developing a media plan for Qasr El Hekma (Specialized Medical Centre)
  • Benny’s Kitchen (marketing new branch)